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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Research"
~person:"Lin, Hui-fei"
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The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10010256887
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