The effect of product placement on persuasion for mobile phone games
Hui-Fei Lin
| Year of publication: |
2014
|
|---|---|
| Authors: | Lin, Hui-fei |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 1, p. 37-60
|
| Subject: | Product Placement | Product placement | Computerspiel | Video game | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects | Testmarkt | Test market | Taiwan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256887