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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport management review"
~person:"Hanstad, Dag Vidar"
~person:"Kim, Kyung Hoon"
~subject:"Event-Marketing"
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Event-Marketing
Event marketing
2
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Asien
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attitude toward sponsor
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sponsorship event congruence
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Hanstad, Dag Vidar
Kim, Kyung Hoon
Fairley, Sheranne
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Choi, Jiwon
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International journal of advertising : the quarterly review of marketing communications
Sport management review
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
2
Brand creation in international recurring sports events
Parent, Milena M.
;
Eskerud, Line
;
Hanstad, Dag Vidar
- In:
Sport management review
15
(
2012
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10009526825
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