Brand creation in international recurring sports events
Year of publication: |
2012
|
---|---|
Authors: | Parent, Milena M. ; Eskerud, Line ; Hanstad, Dag Vidar |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 2, p. 145-159
|
Subject: | Sportveranstaltung | Sport event | Markenführung | Brand management | Event-Marketing | Event marketing | Wintersport | Winter sports | Vergleich | Comparison | Kanada | Canada | Norwegen | Norway |
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