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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of media economics"
~person:"Hevia Payá, José de"
~subject:"Fernsehwerbung"
~subject:"Television advertising"
~subject:"Viral marketing"
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Fernsehwerbung
Television advertising
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Hevia Payá, José de
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International journal of advertising : the quarterly review of marketing communications
The journal of media economics
Advertising in new formats and media : current research and implications for marketers
1
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ECONIS (ZBW)
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Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
2
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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