Do new forms of television advertising occasion better recall than traditional advertising spots
Year of publication: |
2013
|
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Authors: | Arrazola Vacas, María ; Hevia Payá, José de ; Reinares, Pedro ; Reinares Lara, Ricardo |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 32.2013, 2, p. 281-300
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Subject: | Fernsehwerbung | Television advertising | Innovation | Werbewirkung | Advertising effects | Spanien | Spain |
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