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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
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Search: subject_exact:"Product-line extension"
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Brand extension
8
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Dens, Nathalie
2
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International journal of advertising : the quarterly review of marketing communications
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Paradigm : the journal of Institute of Management Technology
3
Sport management review
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Vision : the journal of business perspective
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Asia Pacific journal of marketing and logistics
2
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ECONIS (ZBW)
8
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1
The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lee, Yih Hwai
- In:
The journal of product innovation management : an …
33
(
2016
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
4
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
5
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Saved in:
6
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
Saved in:
7
Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
Saved in:
8
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
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