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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Boerman, Sophie C."
~person:"Pauw, Pieter de"
~subject:"Television advertising"
~subject:"Viral marketing"
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Television advertising
Viral marketing
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Konsumentenverhalten
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Boerman, Sophie C.
Pauw, Pieter de
Cauberghe, Verolien
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Hudders, Liselot
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
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