Disclosing brand placement to young children
Year of publication: |
July 2018
|
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Authors: | Pauw, Pieter de ; Hudders, Liselot ; Cauberghe, Verolien |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 4, p. 508-525
|
Subject: | Children | sponsorship disclosure | brand placement | advertising literacy | scepticism | Product Placement | Product placement | Kinder | Werbewirkung | Advertising effects | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Jugendliche | Youth | Werbung | Advertising | Markenführung | Brand management | Fernsehwerbung | Television advertising |
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