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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Cheong, Yunjae"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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International journal of advertising : the quarterly review of marketing communications
International journal of sports marketing & sponsorship
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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