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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Ko, Eunju"
~person:"Naderer, Brigitte"
~person:"Sheth, Jagdish N."
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Advertising effects
Konsumentenverhalten
Consumer behaviour
6
Werbewirkung
5
Brand image
3
Markenimage
3
Product Placement
3
Product placement
3
Brand management
2
Children
2
Kinder
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2
children
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persuasion knowledge
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Ko, Eunju
Naderer, Brigitte
Sheth, Jagdish N.
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
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Reijmersdal, Eva A. van
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Sung, Yongjun
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Yoo, Chan Yun
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2
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Bui, M̃y
2
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2
Chang, Chingching
2
Chang, Hua
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Choi, Yung Kyun
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Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
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Ham, Chang-Dae
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2
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International journal of advertising : the quarterly review of marketing communications
Legends in consumer behavior
42
Journal of business research : JBR
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Legends in marketing
11
International journal of advertising : the review of marketing communications
9
Asia Pacific journal of marketing and logistics
4
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald Points
1
Emerald Points Ser.
1
Emerald insight
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
International journal of consumer studies
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Marketing theory
1
Psychology & marketing
1
Review of marketing research
1
Social and environmental issues in advertising
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
6
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date (oldest first)
1
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
2
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
3
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
4
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
5
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
6
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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