Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Brigitte Naderer, Jörg Matthes & Patrick Zeller
| Year of publication: |
2018
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|---|---|
| Authors: | Naderer, Brigitte ; Matthes, Jörg ; Zeller, Patrick |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 6, p. 852-870
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| Subject: | Product placements | CPI-placement | children | food consumption | Product Placement | Product placement | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kognition | Cognition | Zielgruppe | Target group | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2017.1348034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492607