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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Park, Hyun Hee"
~person:"Pauw, Pieter de"
~subject:"Television advertising"
~subject:"Viral marketing"
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Television advertising
Viral marketing
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Park, Hyun Hee
Pauw, Pieter de
Cauberghe, Verolien
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
2
Attributes of background music and consumers' responses to TV commercials : the moderating effect of consumer involvement
Park, Hyun Hee
;
Park, Jai Kwan
;
Jeon, Jung Ok
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10010467581
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