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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Pauw, Pieter de"
~subject:"Television advertising"
~subject:"Viral marketing"
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Television advertising
Viral marketing
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Pauw, Pieter de
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International journal of advertising : the quarterly review of marketing communications
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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