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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Advertising"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Advertising
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Fernsehwerbung
17
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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Undetermined
85
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Article
135
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2
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Article in journal
137
Aufsatz in Zeitschrift
137
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
2
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2
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2
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1
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English
137
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Eisend, Martin
5
Pelsmacker, Patrick de
5
Rozendaal, Esther
5
Buijzen, Moniek
4
Dens, Nathalie
4
Reijmersdal, Eva A. van
4
Smit, Edith G.
4
Taylor, Charles Raymond
4
Chang, Chun-tuan
3
Choi, Hojoon
3
Diehl, Sandra
3
Grau, Stacy Landreth
3
Mueller, Barbara
3
Russell, Cristel Antonia
3
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Chun-Tuan
2
Chang, Hua
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Geuens, Maggie
2
Gulas, Charles S.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Ketelaar, Paul E.
2
Khang, Hyoungkoo
2
King, Karen Whitehill
2
Ko, Eunju
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Noort, Guda van
2
Puzakova, Marina
2
Riet, Jonathan van 't
2
Till, Brian
2
Uribe, Rodrigo
2
Voorveld, Hilde
2
Weinberger, Marc G.
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
162
Journal of advertising research
138
Journal of advertising : official publication of the American Academy of Advertising
127
Journal of marketing communications
122
Journal of business research : JBR
120
Journal of promotion management : JPM
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
56
Psychology & marketing
45
International journal of internet marketing and advertising : IJIMA
44
European journal of marketing : EJM
42
Journal of current issues and research in advertising : JCIRA
38
Journal of retailing and consumer services
38
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
25
Journal of global marketing
24
Journal of marketing
24
Marketing letters : a journal of research in marketing
24
Journal of current issues and research in advertising
23
Journal of advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of marketing research
19
The journal of consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
Marketing : ZFP ; journal of research and management
16
Marketing intelligence & planning
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
SpringerLink / Bücher
15
International journal of hospitality management
14
Journal of business ethics : JOBE
14
Journal of the Academy of Marketing Science
14
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ECONIS (ZBW)
137
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1
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137
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
3
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
4
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
5
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
8
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
9
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
10
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
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