//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Customer satisfaction
Markenartikel
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
8
Werbewirkung
8
Markenführung
7
Brand image
6
Markenimage
6
Brand
4
Advertising
3
Internet marketing
3
Online-Marketing
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Beziehungsmarketing
2
Brand loyalty
2
Cognition
2
Computerspiel
2
Confidence
2
Jugendliche
2
Kognition
2
Markentreue
2
Relationship marketing
2
Target group
2
Vertrauen
2
Video game
2
Youth
2
Zielgruppe
2
adolescents
2
brand trust
2
need for cognition
2
Age group
1
Altersgruppe
1
Arzneimittel
1
Bewertung
1
Brand placement
1
Celebrity endorsement
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
38
Aufsatz in Zeitschrift
38
Conference paper
7
Language
All
English
7
Author
All
Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Smit, Edith G.
2
Verlegh, Peeter
2
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Boyland, Emma
1
Loermans, Annemijn C.
1
Neyens, Evy
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Smits, Tim
1
Wottrich, Verena M.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
The international review of retail, distribution and consumer research
7
Journal of business research : JBR
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Journal of marketing management : MM
4
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
International journal of economics and financial issues : IJEFI
3
Journal of retailing and consumer services
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
AICEI proceedings
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Business process management journal
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
Information technology and management
1
Interdisciplinary management research XVI ; 1
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research in transportation economics
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
7
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->