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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Fernsehwerbung"
~subject:"Markenimage"
~subject:"Sponsoring"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Consumer behaviour
Fernsehwerbung
Markenimage
Sponsoring
Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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Undetermined
77
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Article
119
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Article in journal
119
Aufsatz in Zeitschrift
119
Conference paper
9
Konferenzbeitrag
9
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
119
Author
All
Pelsmacker, Patrick de
6
Dens, Nathalie
5
Matthes, Jörg
4
Reijmersdal, Eva A. van
4
Buijzen, Moniek
3
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Ko, Eunju
3
Mueller, Barbara
3
Naderer, Brigitte
3
Rozendaal, Esther
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Till, Brian
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Chingching
2
Chang, Hua
2
Cheong, Yunjae
2
Fransen, Marieke L.
2
Gentry, James W.
2
Geuens, Maggie
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Kim, Kihan
2
Knoll, Johannes
2
Koinig, Isabell
2
Neijens, Peter C.
2
Noort, Guda van
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Taylor, Charles Raymond
2
Wilson, Rick T.
2
Abdourazakou, Yann
1
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
152
International journal of advertising : the review of marketing communications
147
Journal of marketing communications
144
Journal of advertising research
113
Journal of advertising : official publication of the American Academy of Advertising
82
Psychology & marketing
73
Journal of promotion management : JPM
72
Journal of retailing and consumer services
71
Journal of promotion management : innovations in planning and applied research
70
International journal of internet marketing and advertising : IJIMA
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
European journal of marketing : EJM
44
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of product & brand management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of current issues and research in advertising : JCIRA
33
Asia Pacific journal of marketing and logistics
29
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Health marketing quarterly
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
International journal of sports marketing & sponsorship
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of marketing
23
Marketing intelligence & planning
23
European journal of marketing
21
Journal of international consumer marketing
21
SpringerLink / Bücher
21
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
International journal of consumer studies
18
Journal of consumer behaviour : an international research review
18
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ECONIS (ZBW)
119
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1
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119
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1
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
6
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
7
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
8
An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
Saved in:
9
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
10
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
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