//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Electoral campaign"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Electoral campaign
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
11
Werbewirkung
11
Brand image
4
Markenimage
4
celebrity endorsement
4
Advertising
3
Brand management
3
Markenführung
3
Werbung
3
Bibliometrics
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
advertising
2
meaning transfer
2
Advertising planning
1
Athletes
1
Beziehungsmarketing
1
Brand
1
Children
1
Cognition
1
Credibility
1
Glaubwürdigkeit
1
Humor
1
Kinder
1
Kognition
1
Markenartikel
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Personality psychology
1
Personality trait
1
Persönlichkeitsmerkmal
1
Persönlichkeitspsychologie
1
Print advertising
1
Printwerbung
1
Product Placement
1
Product placement
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Chou, Hsuan-yi
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of customer behaviour
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of endorser types in political endorsement advertising
Chou, Hsuan-yi
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 391-416
Persistent link: https://www.econbiz.de/10010362867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->