Effects of endorser types in political endorsement advertising
Year of publication: |
2014
|
---|---|
Authors: | Chou, Hsuan-yi |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 391-416
|
Subject: | Wahlkampf | Electoral campaign | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Taiwan |
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