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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehprogramm"
~subject:"Film"
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Fernsehprogramm
Film
Advertising effects
5
Werbewirkung
5
Film industry
4
Filmwirtschaft
4
Product Placement
4
Product placement
4
USA
3
United States
3
Advertising
2
Comparison
2
Vergleich
2
Werbung
2
movies
2
Brand management
1
Colombia
1
Consumer behaviour
1
Film production
1
Filmproduktion
1
Gewalt
1
Internet marketing
1
Jugendliche
1
Kino
1
Kolumbien
1
Konsumentenverhalten
1
Markenführung
1
Movie theatre
1
Musical performance
1
Musikveranstaltung
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Online-Marketing
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Place marketing
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South Korea
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Sponsoring
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Sponsorship
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Standortmarketing
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Sustainability
1
Sustainable development
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Choi, Sejung Marina
1
Debernitz, Lidia
1
Karray, Salma
1
Lee, Joonghwa
1
Lee, Teajun David
1
Sung, Yongjun
1
Till, Brian
1
VandenBergh, Bruce
1
Wilson, Rick T.
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Yang, Fang
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International journal of advertising : the quarterly review of marketing communications
The American journal of economics and sociology
23
Reports and papers on mass communication
14
The journal of media economics
14
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
12
History of the American cinema
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of cultural economics
7
NBER working paper series
7
Zur Ökonomie der Unterhaltungsproduktion
7
Applied economics letters
5
Journal of business research : JBR
5
Journal of travel and tourism marketing
5
NBER Working Paper
5
(1961)
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Statens offentliga utredningar : SOU
4
ADBI Working Paper
3
Applied economics
3
Cat.
3
Die neue Ordnung in Kirche, Staat, Gesellschaft, Kultur
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
HWWA-Report
3
Information economics and policy : IEP
3
International screen industries
3
Journal of advertising : official publication of the American Academy of Advertising
3
KulturKommerz
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Neue Beiträge zur Film- und Fernsehforschung
3
Perspectives
3
Reihe: Marketing und Medien
3
Revista sindical de estadística
3
Working paper / National Bureau of Economic Research, Inc.
3
American economic review
2
Australasian marketing journal
2
Brochure
2
Communication arts books
2
Documentation Bulletin, [Dokumentationsbulletin], Suppl. D [Beil. D]: Radio, tv, film, Commission of the European Communities, DG X [Directorate-General Information]
2
Economics Papers from University Paris Dauphine
2
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Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
The effectiveness of movie trailer advertising
Karray, Salma
;
Debernitz, Lidia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 368-392
Persistent link: https://www.econbiz.de/10011689884
Saved in:
3
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
4
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
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