Do violent movies scare away potential visitors?
Year of publication: |
2017
|
---|---|
Authors: | Yang, Fang ; VandenBergh, Bruce ; Lee, Joonghwa |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 2, p. 314-335
|
Subject: | place branding | product placement | movie-induced tourism | movie violence | Product Placement | Product placement | Filmwirtschaft | Film industry | Tourismus | Tourism | Gewalt | Violence | Tourismusmarketing | Tourism marketing | Standortmarketing | Place marketing | Film | Markenführung | Brand management | Werbewirkung | Advertising effects | Kino | Movie theatre | Konsumentenverhalten | Consumer behaviour |
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