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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Fernsehprogramm"
~subject:"Sustainability"
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Fernsehprogramm
Sustainability
Advertising effects
5
Werbewirkung
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Film
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Film industry
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Filmwirtschaft
4
Product Placement
4
Product placement
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United States
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Comparison
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Werbung
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movies
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Brand management
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Colombia
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Consumer behaviour
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Film production
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Filmproduktion
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Internet marketing
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Kino
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Kolumbien
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Musical performance
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Musikveranstaltung
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International journal of advertising : the quarterly review of marketing communications
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
12
Zur Ökonomie der Unterhaltungsproduktion
7
ADBI Working Paper
3
Journal of travel and tourism marketing
3
The American journal of economics and sociology
3
The journal of media economics
3
HWWA-Report
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International screen industries
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Reports and papers on mass communication
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Tourism management : research, policies, practice
2
Working papers / ADB Institute
2
A BFI book
1
Advances in media, entertainment, and the arts (AMEA) book series
1
An American Enterprise Institute/Ballinger publication
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal
1
BLM-Schriftenreihe
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Champs visuels
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Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Employee relations
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Film, Fernsehen, Medienkultur
1
Global economic review
1
Global studies
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
1
Information economics and policy : IEP
1
International journal of arts management
1
International journal of entrepreneurship and small business : IJESB
1
International journal of networking and virtual organisations : IJNVO
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International tax & business lawyer
1
Journal of advertising research
1
Journal of world trade : law, economic policy, public policy
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Medien digital
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Medienwissenschaft
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New technology-based firms in the new millennium ; Vol. 9
1
Produktionspraxis
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Quantitative multidisciplinary approaches in human capital and asset management
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Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Barrios, Andrés
;
Wilson, Bradley
;
Arias, Claudia
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 910-927
Persistent link: https://www.econbiz.de/10011859144
Saved in:
2
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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