Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy
Year of publication: |
November 2017
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Authors: | Barrios, Andrés ; Wilson, Bradley ; Arias, Claudia |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 6, p. 910-927
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Subject: | Sustainability | green advertising | movies | sponsorship | patriotism | Colombia | Kolumbien | Werbewirkung | Advertising effects | Nachhaltige Entwicklung | Sustainable development | Sponsoring | Sponsorship | Filmwirtschaft | Film industry | Nachhaltigkeit | Werbung | Advertising |
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