//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Computerspiel
14
Video game
14
Advertising effects
10
Werbewirkung
10
Advertising
9
Werbung
9
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Children
6
Kinder
6
Product Placement
6
Product placement
6
Target group
5
Zielgruppe
5
advergames
4
Brand image
3
Brand management
3
Markenführung
3
Psychology of advertising
3
Werbepsychologie
3
Jugendliche
2
Youth
2
children
2
persuasion knowledge
2
Age group
1
Altersgruppe
1
Analphabetismus
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand
1
Cognition
1
Communication
1
Complaint management
1
Confidence
1
Data protection
1
Datenschutz
1
Emotion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Buijzen, Moniek
1
Cauberghe, Verolien
1
Kazakova, Snezhanka
1
Lammers, Nienke
1
Ponnet, Koen
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Slabbinck, Hendrik
1
Tessitore, Tina
1
Vanwesenbeeck, Ini
1
Vermeir, Iris
1
Walrave, Michel
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
International journal of internet marketing and advertising : IJIMA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Glücksspielforschung
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Research
2
Young consumers : insight and ideas for responsible marketers
2
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising, promotion, and new media
1
Australasian marketing journal
1
Cutting edge international research
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Innovatives Markenmanagement
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
1
International journal of trade and global markets
1
Journal of Indian business research
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Management research review
1
Mobile Business : vom Geschäftsmodell zum Geschäftserfolg - mit Fallbeispielen zu Mobile Marketing, mobilen Portalen und Content-Anbietern
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->