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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Guidebook"
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Online-Marketing
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
38
The journal of product & brand management
22
The journal of brand management : an international journal
16
Journal of retailing and consumer services
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Business horizons
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International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
6
International journal of electronic marketing and retailing : IJEMR
5
International journal of hospitality management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of promotion management : JPM
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Psychology & marketing
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Cogent business & management
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European journal of marketing : EJM
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Global business review
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of market research
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Journal of advertising research
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of international consumer marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technological forecasting & social change : an international journal
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Australasian marketing journal
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Corporate communications : an international journal
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EuroMed journal of business
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European journal of marketing
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Future Business Journal
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Health marketing quarterly
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ECONIS (ZBW)
5
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5
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1
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
2
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
Saved in:
3
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
4
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
5
Introducing COBRAs : exploring motivations for brand-related social media use
Muntinga, Danie͏̈l G.
;
Moorman, Marjolein
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10008936334
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