Introducing COBRAs : exploring motivations for brand-related social media use
Danie͏̈l G. Muntinga, Marjolein Moorman and Edith G. Smit
| Year of publication: |
2011
|
|---|---|
| Authors: | Muntinga, Danie͏̈l G. ; Moorman, Marjolein ; Smit, Edith G. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 1, p. 13-46
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Markenartikel | Brand | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936334