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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
European journal of marketing : EJM
5
Journal of world business : JWB
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Journal of World Business
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Journal of business research : JBR
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A handbook of corporate governance and social responsibility
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Advances in international marketing
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Culture, leadership, and organizations : the GLOBE study of 62 societies
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Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz
;
Telci, E. Eser
;
Bodur, Muzaffer
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
Saved in:
2
Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge
Yilmaz, Cengiz
;
Eser Telci, E
;
Bodur, Muzaffer
;
Eker …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 889-915
Persistent link: https://www.econbiz.de/10009806780
Saved in:
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