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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Corporate communications : an international journal
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Information systems research : ISR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of consumer marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
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