Understanding programmatic TV advertising
Edward C. Malthouse, Ewa Maslowska & Judy U. Franks
| Year of publication: |
2018
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|---|---|
| Authors: | Malthouse, Edward C. ; Maslowska, Ewa ; Franks, Judy U. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 5, p. 769-784
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| Subject: | Programmatic advertising | TV | context effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2018.1461733 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492578