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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of marketing management : MM
Journal of promotion management : JPM
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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