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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of electronic business : IJEB"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of service management"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Search: subject_exact:"Customer integration"
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Kundenintegration
Virales Marketing
Customer integration
84
Beziehungsmarketing
46
Relationship marketing
46
Betriebliche Wertschöpfung
36
Value creation
36
Consumer behaviour
34
Konsumentenverhalten
34
Dienstleistungsqualität
25
Service quality
25
Co-creation
18
Value co-creation
18
Customer satisfaction
17
Kundenzufriedenheit
17
Dienstleistung
14
Innovation
14
Services
14
Social Web
14
Social web
14
Customer value
13
Kundenwert
13
Service-Dominant Logic
12
Service-dominant logic
12
Dienstleistungssektor
9
Internet marketing
9
Online-Marketing
9
Service industry
9
Brand management
8
Customer engagement
8
Innovation management
8
Innovationsmanagement
8
Markenführung
8
Service experience
7
Viral marketing
7
Dienstleistungsmanagement
6
Gesundheitswesen
6
Health care system
6
Leistungsmotivation
6
Marketing theory
6
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52
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4
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Article
83
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1
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84
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84
Collection of articles of several authors
1
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English
84
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Witell, Lars
5
Jaakkola, Elina
4
Edvardsson, Bo
3
Helkkula, Anu
3
Im, Jinyoung
3
Ahn, Jiseon
2
Back, Ki-Joon
2
Bilstein, Nicola
2
Birgelen, Marcel van
2
Busser, James A.
2
Elg, Mattias
2
Engström, Jon
2
Fisk, Raymond P.
2
Foroudi, Pantea
2
Gustafsson, Anders
2
Kandampully, Jay
2
Kristensson, Per
2
McColl-Kennedy, Janet R.
2
Mele, Cristina
2
Patrício, Lia
2
Perdue, Richard R.
2
Qu, Hailin
2
Russo Spena, Tiziana
2
Shin, Hakseung
2
Shulga, Lenna V.
2
Tronvoll, Bård
2
Aarikka-Stenroos, Leena
1
Akaka, Melissa Archpru
1
Akpinar, Ezgi
1
Alqayed, Yosef
1
Anderson, Laurel
1
Andreu, Luisa
1
Antwi, Samuel
1
Arif, Imtiaz
1
Aslam, Wajeeha
1
Asmat Nizam Abdul Talib
1
Bai, Billy
1
Balaji, M. S.
1
Bateman, Nicola
1
Beck, Jeffrey A.
1
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International journal of advertising : the review of marketing communications
International journal of electronic business : IJEB
International journal of hospitality management
Journal of service management
Journal of business research : JBR
147
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Kundenintegration : Forum Dienstleistungsmanagement
24
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
International journal of quality and service sciences
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
84
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1
Determinants of readiness for strategic value co-creation in hospitality and tourism organisations
Cloarec, David
;
Ribeiro, Manuel Alector
;
Font, Xavier
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457804
Saved in:
2
Co-creation in healthcare : framing the outcomes and their determinants
Fusco, Floriana
;
Marsilio, Marta
;
Guglielmetti, Chiara
- In:
Journal of service management
34
(
2023
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014456542
Saved in:
3
Boundary work in value co-creation practices : the mediating role of cognitive assistants
Mele, Cristina
;
Russo Spena, Tiziana
;
Marzullo, MariaLuisa
- In:
Journal of service management
33
(
2022
)
2
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012880729
Saved in:
4
Service design in healthcare : a segmentation-based approach
Engström, Jon
;
Norin, Olof
;
De Gosson de Varennes, Serge
; …
- In:
Journal of service management
33
(
2022
)
6
,
pp. 50-78
Persistent link: https://www.econbiz.de/10013537611
Saved in:
5
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
6
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
7
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
8
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
9
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
10
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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