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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of electronic business : IJEB"
~isPartOf:"Journal of service management"
~person:"Brown, Stephen Walter"
~subject:"Kundenintegration"
~subject:"Virales Marketing"
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Brown, Stephen Walter
Witell, Lars
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International journal of advertising : the review of marketing communications
International journal of electronic business : IJEB
Journal of service management
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Shaping, organizing, and rethinking service innovation : a multidimensional framework
Rubalcaba-Bermejo, Luis
;
Michel, Stefan
;
Sundbo, Jon
; …
- In:
Journal of service management
23
(
2012
)
5
,
pp. 696-715
Persistent link: https://www.econbiz.de/10009666540
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