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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Subject
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Markenführung
Relationship marketing
Brand management
518
Consumer behaviour
431
Konsumentenverhalten
431
Brand image
396
Markenimage
396
Brand
238
Markenartikel
236
Beziehungsmarketing
136
Social Web
128
Social web
128
Internet marketing
127
Online-Marketing
127
Advertising effects
106
Werbewirkung
106
Advertising
58
Werbung
57
Marketing management
51
Marketingmanagement
51
Brand loyalty
44
Luxury goods
44
Luxusgüter
44
Emotion
40
Viral marketing
39
Virales Marketing
39
Markentreue
35
Corporate Social Responsibility
26
Corporate social responsibility
26
Social media
26
USA
25
United States
24
Confidence
23
Customer satisfaction
23
Kundenzufriedenheit
23
Vertrauen
23
Brand extension
22
Markentransfer
22
Personality psychology
22
Persönlichkeitspsychologie
22
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514
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8
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Collection of articles of several authors
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7
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English
522
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Guzman, Francisco
11
Fetscherin, Marc
4
Gammoh, Bashar S.
4
Ko, Eunju
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Christodoulides, George
3
Dens, Nathalie
3
Fang, Xiang
3
Hegner, Sabrina
3
Matthes, Jörg
3
Merrilees, Bill
3
Naderer, Brigitte
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Vrontis, Demetris
3
Wallace, Elaine
3
Xie, Quan
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Balasubramanian, Siva Kumar
2
Bhaduri, Gargi
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Bui, M̃y
2
Chan, Terri H.
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
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Published in...
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
628
The journal of brand management : an international journal
571
Journal of retailing and consumer services
296
European journal of marketing : EJM
128
Psychology & marketing
118
International journal of hospitality management
114
Journal of strategic marketing
113
Asia Pacific journal of marketing and logistics
112
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of marketing management : MM
110
Journal of marketing communications
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
88
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
Journal of fashion marketing and management
68
Tourism management : research, policies, practice
68
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of travel and tourism marketing
65
International marketing review
64
Cogent business & management
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Qualitative market research : an international journal
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of global marketing
57
International journal of contemporary hospitality management
55
Journal of marketing research : JMR
55
The journal of consumer marketing
54
Business horizons
53
Journal of retailing
53
The marketing review
53
European journal of marketing
51
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ECONIS (ZBW)
522
Showing
1
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10
of
522
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
7
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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