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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Ha, Louisa"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Markenführung
Relationship marketing
Brand management
2
Internet marketing
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social media
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Advertising effects
1
Beziehungsmarketing
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Brand
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Facebook marketing
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Markentreue
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Saudi Arabia
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Saudi-Arabien
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Social capital
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Viral marketing
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Virales Marketing
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Werbewirkung
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brand loyalty
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brand persuasion process
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celebrity endorsement
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engagement
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global brands
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influencer marketing
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Ha, Louisa
Ko, Eunju
4
Dens, Nathalie
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Matthes, Jörg
3
Naderer, Brigitte
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Xie, Quan
3
Chan, Terri H.
2
Hayes, Jameson L.
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Hudders, Liselot
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Kwon, Eun Sook
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Lou, Chen
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
2
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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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