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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Markenführung
Relationship marketing
Brand management
127
Consumer behaviour
118
Konsumentenverhalten
118
Brand image
86
Markenimage
86
Internet marketing
75
Online-Marketing
75
Social Web
70
Social web
70
Advertising effects
67
Werbewirkung
67
Advertising
42
Werbung
42
Brand
37
Markenartikel
37
Beziehungsmarketing
35
social media
22
Viral marketing
17
Virales Marketing
17
Marketing management
15
Marketingmanagement
15
Luxury goods
13
Luxusgüter
13
Brand loyalty
10
Markentreue
10
Product Placement
10
Product placement
10
purchase intention
10
Celebrity endorsement
9
Celebrity-Werbung
9
Facebook
9
Instagram
9
brand attitude
9
brand loyalty
9
Emotion
8
advertising
8
social media marketing
8
Customer satisfaction
7
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104
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Article
128
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1
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
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1
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English
129
Author
All
Ko, Eunju
4
Matthes, Jörg
3
Naderer, Brigitte
3
Chan, Terri H.
2
Dens, Nathalie
2
Ha, Louisa
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Kwon, Eun Sook
2
Lou, Chen
2
Rita, Paulo
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Tian, Shiyun
2
Veirman, Marijke de
2
Xie, Quan
2
Abuljadail, Mohammad
1
Ahn, Jungyong
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alharbi, Khalid
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Applequist, Janelle
1
Assimakopoulos, Costas
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Bintinger, Simone
1
Bock, Dora
1
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International journal of advertising : the review of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
606
The journal of brand management : an international journal
561
The journal of product & brand management
387
Journal of retailing and consumer services
296
European journal of marketing : EJM
128
Psychology & marketing
118
International journal of hospitality management
114
Asia Pacific journal of marketing and logistics
112
Journal of marketing management : MM
110
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of marketing communications
105
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
94
Journal of strategic marketing
89
Journal of the Academy of Marketing Science
81
Journal of marketing
77
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Journal of fashion marketing and management
68
Journal of promotion management : JPM
67
Tourism management : research, policies, practice
67
Journal of international consumer marketing
65
Journal of travel and tourism marketing
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of advertising research
62
International marketing review
61
Qualitative market research : an international journal
61
Cogent business & management
60
Journal of global marketing
57
International journal of contemporary hospitality management
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
The journal of consumer marketing
54
Business horizons
53
Journal of retailing
53
The marketing review
53
International journal of consumer studies
50
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ECONIS (ZBW)
129
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1
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129
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date (oldest first)
1
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
2
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
3
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
6
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
7
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
8
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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