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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Brand"
~subject:"Psychology of advertising"
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Search: subject_exact:"Werbewirkung"
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Brand
Psychology of advertising
Advertising effects
224
Werbewirkung
224
Advertising
175
Werbung
175
Consumer behaviour
150
Konsumentenverhalten
150
Internet marketing
77
Online-Marketing
77
Brand management
45
Markenführung
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Social Web
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Social web
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Brand image
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Markenimage
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advertising
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Arzneimittel
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Pharmaceuticals
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Werbepsychologie
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Direct marketing
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Markenartikel
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persuasion knowledge
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Celebrity-Werbung
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Geschlecht
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Humor
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Unternehmenspublizität
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Bibliometrics
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Bibliometrie
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Luxury goods
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Product Placement
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Choi, Yung Kyun
2
Ko, Eunju
2
Ali Shah, Syed Zulfiqar
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Balasubramanian, Siva Kumar
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Bang, Hye Jin
1
Beckert, Johannes
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International journal of advertising : the review of marketing communications
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business research : JBR
38
Journal of advertising : official publication of the American Academy of Advertising
35
Psychology & marketing
34
International journal of advertising : the quarterly review of marketing communications
31
The journal of product & brand management
24
Journal of advertising research
23
Journal of marketing communications
21
Journal of promotion management : JPM
20
Journal of retailing and consumer services
16
The journal of brand management : an international journal
15
Marketing : ZFP ; journal of research and management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Marketing letters : a journal of research in marketing
10
Journal of the Academy of Marketing Science
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : innovations in planning and applied research
8
Selling modernity : advertising in twentieth-century Germany
7
The journal of consumer marketing
7
Asia Pacific journal of marketing and logistics
6
Faculty & research / Insead : working paper series
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing theory and practice
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
A master class in brand planning : the timeless works of Stephen King
5
Berichte aus der Betriebswirtschaft
5
International journal of hospitality management
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Marketing intelligence & planning
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
European journal of marketing : EJM
4
Europäische Hochschulschriften / 5
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Breaking new ground in theory and practice
3
Cutting edge international research
3
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ECONIS (ZBW)
34
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 746-774
Persistent link: https://www.econbiz.de/10014551042
Saved in:
3
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
4
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
5
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
6
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
7
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
8
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
9
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
10
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
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