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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of retail & distribution management"
~subject:"Co-branding strategy"
~subject:"Preismanagement"
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Co-branding strategy
Preismanagement
Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
14
Konsumentenverhalten
14
Einzelhandel
7
Retail trade
7
Pricing strategy
5
Beziehungsmarketing
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Store design
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Bogomolova, Svetlana
2
Tan, Pei Jie
2
Behe, Bridget K.
1
Corsi, Armando
1
Fernandez, R. Thomas
1
Huddleston, Patricia
1
Kwak, Hyokjin
1
Lockshin, Lawrence S.
1
Minahan, Stella
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Monroe, Kent B.
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Moriguchi, Takeshi
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Muratore, Isabelle
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Puzakova, Marina
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Tanusondjaja, Arry
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International journal of advertising : the review of marketing communications
International journal of retail & distribution management
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Psychology & marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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1
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
2
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin
;
Zhang, Yuli
;
Puzakova, Marina
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Saved in:
3
Teens as impulsive buyers : what is the role of price?
Muratore, Isabelle
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10011640072
Saved in:
4
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
5
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
6
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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