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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Kang, Moon Young"
~person:"Kim, Hye-yŏng"
~subject:"Celebrity-Werbung"
~subject:"attractiveness"
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Celebrity-Werbung
attractiveness
Advertising effects
2
Celebrity endorsement
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Werbewirkung
2
Ad attitudes
1
Brand
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Brand image
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Brand management
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Online-Marketing
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South Korea
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Südkorea
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Text
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Tobin’s Q
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Unternehmenswert
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brand attitudes
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celebrity endorsements
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engagement
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expertise
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firm value
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image congruence
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sentiment analysis
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Kang, Moon Young
Kim, Hye-yŏng
Kim, Taehee
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Ko, Yong Jae
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Beckert, Johannes
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Borchers, Nils S.
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
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ECONIS (ZBW)
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Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
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2
The effect of celebrity endorsement on sustainable firm value : evidence from the Korean telecommunications industry
Kang, Moon Young
;
Choi, Yonglim
;
Choi, Jeonghye
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10012200292
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