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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Carrillat, François A."
~subject:"Sponsoring"
~subject:"congruence"
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Carrillat, François A.
Astous, Alain d'
2
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International journal of advertising : the review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
European journal of marketing : EJM
5
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Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
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Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
2
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
3
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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