Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Year of publication: |
2020
|
---|---|
Authors: | Astous, Alain d' ; Carrillat, François A. ; Przybysz, Audrey |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 4, p. 504-522
|
Subject: | congruence | legitimacy | sincerity | social sponsorship | Sponsorship | Sponsoring | Legitimität | Legitimacy | Experiment |
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