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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of business research : JBR"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Werbewirkung
Consumer behaviour
574
Konsumentenverhalten
574
Social Web
538
Social web
538
Internet marketing
437
Online retailing
219
Online-Handel
219
Digitalisierung
178
Digitization
178
Brand management
168
Markenführung
168
Beziehungsmarketing
161
Relationship marketing
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Virales Marketing
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E-commerce
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Advertising effects
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Filieri, Raffaele
9
Ko, Eunju
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Choi, Yung Kyun
7
Kim, Juran
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Bigné Alcañiz, J. Enrique
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Dwivedi, Yogesh Kumar
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Hudders, Liselot
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Richard, Marie-Odile
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Cho, Chang-Hoan
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Choi, Jeonghye
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Yoon, Sukki
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Janssen, Loes
4
Kim, Alex Jiyoung
4
Kim, Jooyoung
4
Rana, Nripendra P.
4
Reijmersdal, Eva A. van
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bartikowski, Boris
3
Bazi, Saleh
3
Beckert, Johannes
3
De Jans, Steffi
3
Dens, Nathalie
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Evans, Nathaniel J.
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Hajli, Nick
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Kang, Moon Young
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Kim, Hye-yŏng
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Kim, Sang Jin
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Krishen, Anjala S.
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Mattila, Anna S.
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Milne, George R.
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Naderer, Brigitte
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Okazaki, Shintaro
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Poels, Karolien
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Rozendaal, Esther
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Ruiz Mafe, Carla
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Segijn, Claire M.
3
Seo, Yuri
3
Teng, Lefa
3
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
Journal of banking & finance
248
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
207
Journal of retailing and consumer services
187
NBER working paper series
141
Journal of financial stability
140
Journal of banking regulation
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Springer eBook Collection
136
Journal of advertising research
127
Journal of marketing communications
116
Working paper / National Bureau of Economic Research, Inc.
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
NBER Working Paper
94
Discussion paper / Centre for Economic Policy Research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
86
Information systems research : ISR
85
Journal of internet commerce
81
Journal of money, credit and banking : JMCB
80
Journal of promotion management : innovations in planning and applied research
80
Discussion papers / CEPR
79
Journal of financial services research : JFSR
78
Tourism management : research, policies, practice
78
IMF country report
77
International journal of advertising : the quarterly review of marketing communications
77
Policy research working paper : WPS
74
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of financial intermediation
69
CESifo working papers
68
Economic review
68
Electronic commerce research
65
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
65
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ECONIS (ZBW)
456
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1
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10
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456
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1
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
2
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
5
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Cho, Jaesoo
;
Cheon, Yongseok
;
Jun, Jong Woo
;
Lee, Sangwon
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10013209350
Saved in:
8
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
9
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
10
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
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