Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Jooyoung Kim, Kyu Hyung Lee, Jaemin Kim
| Year of publication: |
2023
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| Authors: | Kim, Jooyoung ; Lee, Kyu Hyung ; Kim, Jaemin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-11
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| Subject: | Blockchain | Decentralized advertising | Data transparency | Ad fraud | Ad privacy | Social Web | Social web | Brasilien | Brazil | Online-Marketing | Internet marketing | Werbung | Advertising | Datensicherheit | Data security | Digitalisierung | Digitization | Niederlande | Netherlands | Datenschutz | Data protection |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299297