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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"The journal of product & brand management"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Brand management
492
Markenführung
492
Consumer behaviour
437
Konsumentenverhalten
437
Brand image
394
Markenimage
394
Brand
249
Markenartikel
247
Beziehungsmarketing
118
Relationship marketing
118
Advertising effects
93
Werbewirkung
93
Social Web
80
Social web
80
Internet marketing
76
Online-Marketing
76
Advertising
52
Werbung
50
Luxury goods
48
Luxusgüter
48
Marketing management
46
Marketingmanagement
46
Emotion
41
Brand loyalty
37
Brand extension
29
Markentransfer
29
Corporate Social Responsibility
28
Corporate social responsibility
28
Markentreue
28
Personality psychology
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Persönlichkeitspsychologie
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USA
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United States
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Viral marketing
26
Virales Marketing
26
Branding
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576
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7
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576
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Guzman, Francisco
11
Eisingerich, Andreas B
6
Fiske, Susan T.
6
Kervyn, Nicolas
6
Malone, Chris
6
Park, C. Whan
6
Alvarez, Claudio
4
Christodoulides, George
4
Fetscherin, Marc
4
Fournier, Susan
4
John, Deborah Roedder
4
Ko, Eunju
4
Matthes, Jörg
4
Park, Jason Whan
4
Schmitt, Bernd
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Dens, Nathalie
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hakala, Ulla
3
Hegner, Sabrina
3
Kang, Jiyun
3
Keller, Kevin Lane
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Lou, Chen
3
MacInnis, Deborah J.
3
Merrilees, Bill
3
Naderer, Brigitte
3
Odoom, Raphael
3
Park, Ji Kyung
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
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International journal of advertising : the review of marketing communications
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
The journal of product & brand management
Journal of business research : JBR
785
The journal of brand management : an international journal
669
Journal of retailing and consumer services
387
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
576
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1
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576
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
7
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
8
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
9
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
10
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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