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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
~person:"Hudders, Liselot"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Brand placement"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Brand placement
Comparison
Customer satisfaction
persuasion knowledge
Consumer behaviour
10
Konsumentenverhalten
10
Werbewirkung
10
Advertising
6
Werbung
6
Emotion
5
Brand management
3
Corporate disclosure
3
Markenführung
3
Unternehmenspublizität
3
Comparative advertising
2
Internet marketing
2
Online-Marketing
2
Product Placement
2
Product placement
2
Vergleichende Werbung
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affect priming
2
comparative advertising
2
sponsorship disclosure
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(new) advertising formats
1
Affective persuasion
1
Associative Network Theory
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Brand
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Brand familiarity
1
Brand image
1
Brand placement in fiction
1
Children
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Cognition
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Decision tree
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Entscheidungsbaum
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Experiment
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Influencer marketing
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Instagram
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Jugendliche
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Dens, Nathalie
Hudders, Liselot
Wen, Taylor Jing
Yoon, Sukki
6
Evans, Nathaniel J.
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Wu, Linwan
5
Bang, Hye Jin
4
Choi, Yung Kyun
4
Feng, Yang
4
Matthes, Jörg
4
Naderer, Brigitte
4
Taylor, Charles Raymond
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Breves, Priska
3
Choi, Chang-Won
3
Choi, Dongwon
3
Holiday, Steven
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Lou, Chen
3
Pittman, Matthew
3
Schramm, Holger
3
Xie, Quan
3
Yang, Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bae, Mikyeung
2
Boutsouki, Christina
2
Chen, Jie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Huang, Yan
2
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International journal of advertising : the review of marketing communications
Journal of current issues and research in advertising
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
Journal of advertising : official publication of the American Academy of Advertising
2
Electronic commerce research
1
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
4
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
5
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
8
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
9
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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