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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Affective persuasion"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Advertising
Affective persuasion
Customer satisfaction
persuasion knowledge
Consumer behaviour
8
Konsumentenverhalten
8
Werbewirkung
8
Emotion
5
Werbung
4
Brand management
2
Comparative advertising
2
Corporate disclosure
2
Markenführung
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Product Placement
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Product placement
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Vergleichende Werbung
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affect priming
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comparative advertising
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Brand
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Brand familiarity
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Brand placement in fiction
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Cognition
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Comparison
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Markenartikel
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Marketing
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Native advertising
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Perceived fit
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Dens, Nathalie
Wen, Taylor Jing
Yoon, Sukki
6
Bang, Hye Jin
5
Evans, Nathaniel J.
5
Kim, Kacy K.
5
Wojdynski, Bartosz W.
5
Wu, Linwan
5
Boerman, Sophie C.
4
Choi, Dongwon
4
Choi, Yung Kyun
4
Feng, Yang
4
Lou, Chen
4
Matthes, Jörg
4
Naderer, Brigitte
4
Taylor, Charles Raymond
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Choi, Chang-Won
3
Holiday, Steven
3
Kim, Mikyoung
3
Ko, Eunju
3
Lee, Yoon-Joo
3
Pittman, Matthew
3
Schramm, Holger
3
Septianto, Felix
3
Xie, Quan
3
Yang, Jing
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Arora, Nilesh
2
Bae, Mikyeung
2
Boutsouki, Christina
2
Chen, Jie
2
Dodoo, Naa Amponsah
2
Haley, Eric John
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Huang, Yan
2
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International journal of advertising : the review of marketing communications
Journal of current issues and research in advertising
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
Journal of electronic commerce research : JECR
3
The journal of brand management : an international journal
2
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.
;
Wen, Taylor Jing
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
Saved in:
4
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
5
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
6
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
7
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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