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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of global fashion marketing : JGfM"
~isPartOf:"Transportation research / E : an international journal"
~person:"Mishra, Sita"
~subject:"Luxury goods"
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International journal of advertising : the review of marketing communications
Journal of global fashion marketing : JGfM
Transportation research / E : an international journal
Paradigm : the journal of Institute of Management Technology
1
South Asian journal of management : SAJM
1
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Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
2
Critical success factors for luxury
fashion
brands in emerging markets : insights from a qualitative study
Jain, Sheetal
;
Mishra, Sita
;
Mukhopadhyay, Sandip
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012416245
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