Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study
Year of publication: |
2021
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Authors: | Jain, Sheetal ; Mishra, Sita ; Mukhopadhyay, Sandip |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 1, p. 47-61
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Subject: | Luxury brand management | critical success factors | India | interview method | luxury fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Erfolgsfaktor | Success factor | Mode | Fashion | Indien | Schwellenländer | Emerging economies |
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