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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Ahuvia, Aaron"
~person:"Bagozzi, Richard P."
~person:"Bilro, Ricardo Godinho"
~person:"Schramm, Holger"
~person:"Wen, Taylor Jing"
~person:"Yang, Jing"
~subject:"Advertising effects"
~subject:"Cognition"
~subject:"Comparative advertising"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
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16
Konsumentenverhalten
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Brand image
9
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Ahuvia, Aaron
Bagozzi, Richard P.
Bilro, Ricardo Godinho
Schramm, Holger
Wen, Taylor Jing
Yang, Jing
Yoon, Sukki
6
Kim, Kacy K.
5
Loureiro, Sandra Maria Correia
5
Wojdynski, Bartosz W.
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Bang, Hye Jin
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Choi, Yung Kyun
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Evans, Nathaniel J.
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Han, Heesup
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Lou, Chen
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Bang Nguyen Viet
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Beckert, Johannes
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Boerman, Sophie C.
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Breves, Priska
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Choi, Dongwon
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Feng, Yang
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Kim, Mikyoung
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Ko, Eunju
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Lee, Jong-Ho
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Lee, Yoon-Joo
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Taylor, Charles Raymond
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Xie, Quan
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Youn, Seounmi
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Arora, Nilesh
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Assaker, Guy
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Bae, Mikyeung
2
Batra, Rajeev
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International journal of advertising : the review of marketing communications
Journal of hospitality marketing & management
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of current issues and research in advertising
3
Handbook of brand relationships
2
The journal of product & brand management
2
Cogent business & management
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
Journal of business research : JBR
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Journal of consumer behaviour
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Journal of international consumer marketing
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Journal of international marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Journal of service management
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Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
14
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1
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
2
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
3
Blind trust? : the importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
Breves, Priska
;
Amrehn, Jana
;
Heidenreich, Anna
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1209-1229
Persistent link: https://www.econbiz.de/10012650647
Saved in:
4
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
10
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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