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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"International economy"
~subject:"Social Web"
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International economy
Social Web
Social web
164
Internet marketing
124
Online-Marketing
124
Consumer behaviour
103
Konsumentenverhalten
103
Advertising effects
59
Werbewirkung
59
Viral marketing
58
Virales Marketing
58
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57
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social media
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Hudders, Liselot
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Cho, Chang-Hoan
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Huh, Jisu
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International journal of advertising : the review of marketing communications
Journal of marketing communications
Journal of business research : JBR
443
NBER working paper series
407
Working paper / National Bureau of Economic Research, Inc.
370
NBER Working Paper
358
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
284
Technological forecasting & social change : an international journal
251
Journal of retailing and consumer services
221
Discussion paper / Centre for Economic Policy Research
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
193
Intereconomics : review of European economic policy
189
CESifo working papers
165
International journal of internet marketing and advertising : IJIMA
145
Journal of international economics
144
Policy research working paper : WPS
142
The world economy : the leading journal on international economic relations
142
Information systems research : ISR
141
Working paper
129
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Applied economics
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Springer eBook Collection
105
Discussion paper
98
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
95
Industrial marketing management : the international journal for industrial and high-tech firms
94
IMF working papers
91
Discussion papers / CEPR
87
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
IMF working paper
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Economics letters
76
Journal of internet commerce
75
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ECONIS (ZBW)
164
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1
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10
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164
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1
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
2
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
6
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
7
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
8
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
9
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
10
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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