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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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International journal of advertising : the review of marketing communications
Journal of marketing communications
SpringerLink / Bücher
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Premier reference source
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Erfurter Hefte zum angewandten Marketing
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Edward Elgar E-Book Archive
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Palgrave Studies of Marketing in Emerging Economies
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Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
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3
Special issue on leveraged marketing communications
Yoon, Sukki
(
ed.
);
Choi, Yung Kyun
(
ed.
)
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2020
Persistent link: https://www.econbiz.de/10012260260
Saved in:
4
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
5
Special issue: Marketing communications in the food sector
Bech-Larsen, Tino
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003953053
Saved in:
6
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
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